Product photography for Unanimous Fishing Lures for their website, advertising and social media campaigns. Our objective here in photographing this product was to really bring the fishing lures to life.
In their own words, unanimous on their website say that fishing trips are “where lifelong memories are made”. And fishing is a passion that know no bounds. To portray the important role these lures play in every decent fishing tackle box, we photographed them in the studio environment on a pure white background. The lighting was designed to emphasise the contours, form, colour and contrast of the lure. If it needs to fool a fish it needs to fool a human as well - so the photography was designed to appeal almost on a sensory level. It’s a fusion of food and product photography.
In addition to the product photography, we took the product photography one step further by recreating a natural environment in the studio. By building a miniature “set”, and lighting it to bring the plastic lure to life.