Carmex is an internationally recognised brand of lip balm. We have photographed their range of products in studio for several years. The product range has expanded and includes a full suite tubes and the famous mini pots of lip balm. The product is always photographed to be rendered by graphic designers into vibrant, striking images in keeping with the brand. The lighting needs to be consistent with the brief from the graphic designers and art direction teams.
The strategy for photography of this product is to convey its fresh vibrant appeal - hence particular attention is paid to the highlights and overall photo detail and contrast. Small objects can be more difficult to photograph as a rule. We will light for the shape of the packaging, the reflects ( or intentional lack thereof ) and the colour. It’s a subtle difference that makes a huge impact on the finished product photography.