The activewear label MALO REPUBLIC frequently shoot collections in the studio. This clothing brand photography requires quality lighting of reflective garments on a pure white background. The ethos of this campaign photography is about fitness and good health. The Malo designers regularly use real athletes and everyday fitness enthusiasts for their product photos.
Our very experienced fashion photographers therefore tend to give strong direction to the models. Posing and movement is important when showcasing clothing for website and social media product display. This brand also plan their photoshoots for a mix of fashion product and brand / website banner images.